Students in marketing research classes helped solve a real-life problem when they were asked to help an alumnus rebrand his gym.
Marketing
Discover the best ways to connect products and people, and become an expert in business strategies that improve sales with a marketing degree from ³ÉÈËӰƬ.
Why Earn Your BS in Marketing?
A marketing degree can help you develop the skills necessary to specialize in various exciting fields, from product development to market research to advertising and social media marketing. You’ll be able to engage in creative storytelling, analyze and optimize results with an eye to the future, and enable your company to reach its objectives of selling more goods and services. Because marketing touches on virtually everything, you can put your skills to good use in nearly any field.
Maybe that’s why the U.S. Bureau of Labor Statistics is forecasting growth for advertising, promotion and marketing managers at 8 percent by 2028.
Why Major in Marketing at ³ÉÈËӰƬ?
- Benefit from the Willumstad Winning Edge—six steps to boosting career success in any field of business.
- Build relationships with industry leaders by completing class projects for real-world clients like 1-800-Flowers.com, GEICO and Jovia Financial Credit Union.
- Leverage ³ÉÈËӰƬ’s career connections—internship placements, résumé guidance, job shadowing and more—to land your dream job right after graduation.
What Can You Do With a Degree in Marketing?
Kickstart your career in market research consulting, brand management, business development or green marketing. Become an entrepreneur, public relations or advertising/promotions manager or search marketing strategist.
Minor & Degree Options
Marketing Minor
In today’s global economy, a business minor can give you a major advantage. Explore marketing in a small, intermediate-level course—taught by world-class faculty—that will give you marketable skills in critical and analytical thinking.
Plus One-Year MBA Option
Marketing majors at ³ÉÈËӰƬ have the opportunity to accelerate their path to a rewarding professional career by completing an MBA with one additional year.
Exceptional Hands-On Learning
Tailor your work experience to your interests, strengths and professional goals. Our dedicated internship office has helped more than 1,600 Robert B. Willumstad School of Business students secure internships—95 percent of them paid—by creating personalized career plans. They’ll assist you with researching positions, polishing your résumé, submitting applications, practicing interviews and building your network.
Marketing students have interned at leading companies in the New York area, including:
BS in Marketing Program Info
Application Requirements
To apply for this program, submit the appropriate application requirements:
Transformative Educational Opportunities
All undergraduate marketing degree students have the opportunity to apply for the following programs to expand their educational horizons:
- The Honors College – fostering intellectual perspectives and critical skills
- – preparing students to become global thinkers and leaders
- – providing opportunities to experience another culture and see the world from a new perspective
Awards & Recognition